We've setup Strange London because we're fed up with 'startup culture' and the financial mechanisms associated with it. We want to build transformational technologies and solve real world problems and sharing our ability to do this with clients is the best way for us to achieve this goal.
Alongside client work we're creating and developing our own IP, with the aim of launching at least 2 new products every year. The experience we gain from these internal projects helps us to provide even more value to our customers.
As a team our interests lie in the collision between fact and fiction (see Clarke's Third Law), but we'll work on anything that grabs our attention. So whether you're an established company that wants to explore new technologies or a startup with a fantastic idea, we'd love to hear from you!
Here are some of the Key concepts that we're building ourselves around at Strange London:
It's better to do, than to ponder. Everyone at Strange London has experience of working in early stage startups and we will draw upon that expertise to rapidly prototype digital and physical products, utilising technologies that range from pen and paper wireframes through to the latest in 3D printing.
Own IP Projects are at the core of what we do. They're an opportunity to be truly experimental AND a revenue stream. We intend to dedicate 23% of our time to internal projects (take that Google!), release at least one product every six months and generate 50% of our revenue in this manner.
All our own IP projects will be drawn from the Strange London Ideas Bank. Any member of the team can contribute an idea to the bank, these are then openly shared amongst their colleagues. These ideas can then be added to, or altered, and form the pool from which own IP projects are selected for exploration.
We recognise the power of film, 3D modeling and motion graphics, both in the ideation and creation of products, and in the effective communication of their merits.
All our internal products will be 'premium' products. We are interested in exploring different types of business models, however Strange London will not provide free products or services - we're planning to build real value into the goods that we produce so we'll be charging a real value to access them.
At the end of the prototyping cycle own IP products will be evaluated by the Principal team. Products judged to have potential will seek funding for further development through crowdfunding services. Not only does this provide funding for further development it also ensures there's an audience of customers willing to pay for the product.
